Marketing 301H Submission 4: Mexican National Team

The date was October 15th, 2013. Mexico had just suffered a 2-1 defeat at the hands of Costa Rica. The soccer world seemed to be flipped on its head. The unthinkable now seemed inevitable. The team that had dominated North American soccer for so many years would fail to qualify for the 2014 World Cup.

Cue the TRUE best soccer team in North America: the USA. With the Mexicans already defeated, they begged their bitter rivals to get a result against Panama (with whom Mexico were in direct competition for the final World Cup spot), and the Americans came through in the form of Graham Zusi, or “San Zusi” (Saint Zusi) as he is now known in Mexico.

Having already qualified for the World Cup, the USA gained nothing measurable from that goal. It was simply a great team providing assistance to those who clearly needed it. And I have to say, I feel inspired. If the US men’s team can put aside their hatred for the good of sport and help out Mexico, why can’t I?

That’s why I decided that for this entry, I will be analyzing and recreating the jerseys of the Mexican National Soccer Team. As you can see below, the designs they threw together for the 2014 World Cup could certainly use my help:

Now, if you ask me, Mexico is lucky they weren’t wearing this to the World Cup:

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(Get it??? Because they wouldn’t have been there if not for us!!!)

But, I suppose they did earn their spot fair and square and their jerseys should get a review just the same.

First things first, though:

charlie brown

Alright on to the analysis. The first-choice, green jersey is not the worst that Mexico has ever worn, but it is far from the best. The classic green will and should never change and is always accented nicely by the white and red. The problem with this jersey is that it tries to do too much. The zig-zag across the chest looks cartoonish and the vertical lines make the front of the jersey looked cluttered, Additionally, it makes it look like the jersey uses three different shades of green which strays from the classic look that Mexico has utilized for so long. The centralized crest and adidas logo also makes the jersey look cluttered  as it eliminates the open feeling that a traditional layout provides. The white stripes on the sleeves and the slim collar are good touches, however, and the attempt to do something innovative is there, so this jersey gets marked up slightly.

GRADE: C

Aside from the obvious Charlie Brown joke, the orange, second-choice jersey is not horrendous. The faded zig-zag going down the length of the jersey would be cool if it was any other pattern, and the simplicity outside of that is sharp, aside from the fact that the central adidas logo and off-center crest make the jersey look imbalanced. In the end, however, there’s one glaring problem. When you try to get into the orange shirt game, especially on the international stage, you’re just playing for second. Holland owns that area, and no one else can compete.

GRADE: B-

All-in-all these jerseys are not the worst that I’ve reviewed so far, but they could definitely use a revamping. Mexico is a nation with a rich soccer history who has yet to find an image that has landed between the overly simplistic and the outrageously outlandish. That’s what I tried to do; create an image that stayed true to the team’s roots, while bringing in some exciting, new elements.

Mexico Jersey

The first choice jersey has to be green. It always has been and there’s no reason to change that. The key is complementing it correctly with the traditional white and red colors of Mexico. First and foremost, I wanted this jersey to be simple and sleek. The three adidas lines on the shoulders will appear on all adidas jerseys and I think they are a good design here. Couple that with the thin lines that go from the collar to the sleeves and the design is simple enough to be elegant and classic, but not so simple that it’s boring. Making these features white makes them pop against the green background while the red is a good complementary color to use on the extremities (collar, sleeves). Additionally, keeping a white line between all red and green parts of the jerseys makes it so those sections don’t blend together, making the jersey look more sharp. Overall, this is a classic look that offers some new features while not straying from tradition.

The second-choice jersey, like so many international team jerseys, offers a chance for more creativity. Most teams don’t stick with similar designs for their second jerseys from year to year, meaning I was able to create a new jersey completely from scratch. I thought that a design with thin stripes of three alternating colors would have an interesting visual effect. In order to do this I could have gone with any color, but the different shades of grey make the jersey look very bold. Again, white was used to make the number and logo pop, while grey was used in the aspects that appeared in the first jersey. By implementing these features, this jersey has a very unique look while utilizing simple design features. It has a new look without any ridiculous colors or patterns.

Overall, these are two of my favorite jerseys that I have created to date, which pains me because I hate to aid the enemy in any way. So, even though I think my creations for the USA jersey were better, it’s nice to know that I haven’t done anything to change the fact that our team is far superior on the field. Don’t believe me? I’ll just leave this here:

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